industry digest - international media

us online retail spend increases by 14%

February 07, 2012 | MediaME
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According to ComScore, online retail spending in the US reached $49.7 billion in the fourth quarter.

According to ComScore, online retail spending in the US reached $49.7 billion in the fourth quarter. This figure has increased by 14% year-over-year, and marks a ninth consecutive quarter of positive year-over-year growth. “The fourth quarter of 2011 capped off what was yet another strong year for online retail, one in which every quarter achieved double-digit increases versus the prior year,” said comScore chairman Gian Fulgoni.