sharjah commerce and tourism development authority organizes 'campaign planning' training course

Sharjah Commerce and Tourism Development Authority organizes 'Campaign Planning' training course

The Sharjah Commerce and Tourism Development Authority (SCTDA) recently collaborated with the TwoFour54/Tadreeb Training Academy to organize and present a training course on effective media campaign planning to its advertising and marketing departments, an initiative that forms part of the SCTDA's strategy for human resource development.

The five-day course was held at the Millennium Sharjah Hotel, commencing on 10 January and concluding on 14 January 2010. The course was aimed at teaching the Authority's advertising and marketing department staff how to deal with the media in order to deliver effective messages to the media and public and to educate employees on the various skills and techniques required to plan and launch successful media campaigns.

Speaking of the initiative, SCTDA Director General, Mohammed Ali Al Noman, said, "Media relations skills are vital to any organization that deals with the media on a regular basis and every staff member of such an organization must be familiar with the rules of the media game. A balance between and integration of source and medium are paramount to the success of any media campaign and our purpose in presenting this training opportunity to our advertising and marketing staff is to equip them with the necessary skills to attain that balance. The SCTDA is passionate about delivering effective communication to its publics and ensuring that its members of staff are well equipped to perform the actions required in order to attain the desired results, which is why we teamed up with the TwoFour54 and the Thomson Foundation, one of the world's premier media organizations, to organize and present this course."