news

30 April, 2014

twofour54 brings Bollywood to Abu Dhabi

tags:  adfc 

Abu Dhabi is steadily gaining popularity with major international studios and is fast becoming an attractive hub for filming, production, and post-production

twofour54, the commercial arm of the Media Zone Authority – Abu Dhabi, is partnering with Fox Star Studios, one of India's largest producers and distributors of motion pictures, to produce a Bollywood film in Abu Dhabi.

Bang Bang, which begins filming in numerous locations in Abu Dhabi from May 2nd, is using the world-class production services of twofour54 intaj and benefiting from the Abu Dhabi Film Commission's 30 per cent productions rebate. Bang Bang will film throughout the Emirate for more than three weeks.

"Abu Dhabi is steadily gaining popularity with major international studios and is fast becoming an attractive hub for filming, production, and post-production" said Noura Al Kaabi, the Chief Executive Officer of twofour54. "Government support, our production facilities, access to experienced crew, the range of diverse locations, and the ADFC's rebate, are successfully attracting regional and global films to the Emirate."

Vijay Singh, CEO, Fox Star Studios, India, says, "Fox Star Studios is happy to be partnering with twofour54, the commercial arm of the Abu Dhabi Media Zone Authority. We are developing a slate of films in Bollywood & Tamil to appeal to the fast growing Indian theatrical market, as also the diaspora that lives across the world. We are excited about our partnership with twofour54 on Bang Bang , which is our biggest Bollywood film, and are looking forward to doing some big ticket action in Abu Dhabi with assistance from twofour54 intaj. I have no doubt that post release of the film, Abu Dhabi will be a must visit city for Bollywood fans."

Bang Bang comes hot on the heels of Universal Studios' Fast & Furious 7, which wrapped up filming in Abu Dhabi less than two weeks ago.

The film features Bollywood superstars Hrithik Roshan and Katrina Kaif, as well as a talented production team including Director Siddharth Anand and Action Director Andy Armstrong, who worked on Spiderman, Thor, and The Green Hornet. The movie is scheduled for release in October 2, 2014 at over 4,500 screens for an approximately audience of 50 million. Bang Bang is one of the most anticipated films of 2014.

Bollywood is the term used for the Hindi-language film industry in India. It is one of the world's largest, selling an estimated billion more tickets than Hollywood every year. Bollywood films often feature foreign locations and music and dance.